«Dusha» is a social photography project that reveals the inner beauty of people who do not conform to conventional beauty standards. We help them regain confidence and see their uniqueness.
Our Mission
— Show that beauty comes from within
— Break stereotypes about appearance
— Create a safe space for self-expression
— Tell people’s stories through photography and video
— Inspire self-acceptance and inner transformation
How Did the Project Begin?
Breast cancer, mastectomy... But on my journey to self-acceptance, I realized: what makes us truly incomplete is not the loss of hair, a breast, or mobility— it's the disconnection from
our Soul.
That's how «Dusha» was born. Not just to break stereotypes, but to redefine beauty, inspire self-discovery, and change perceptions. As a psychologist and photographer, I wanted to show the world: beyond physical differences, our Souls, stories, and experiences
are what truly make us beautiful.
